Reaching your target audience is challenging in this fast paced digital world. The abundance of choice and competitive ad budgets can be a nightmare. But not if you are part of the Guest Experience community! We are about to share rock-solid tactics to help you reach the right audience for your paid campaigns.
So where should you be spending your ad budget? Facebook and Instagram are the first choice for most hospitality brands. Facebook’s massive user base and advanced targeting options allow you to zero in on specific demographics, interests and behaviours. Meanwhile, Instagram’s visual-centric platform is perfect for showcasing your brand’s aesthetic – think lush landscapes, cosy rooms and mouth-watering dishes.
But it doesn’t just stop there. TikTok’s explosive growth and LinkedIn’s professional network offer unique opportunities depending on your target demographic. Each platform has its strengths, and the key is to tailor your content to fit the vibe and audience of each one.
Now that you’ve zeroed in on where your audience hangs out online, it’s time to hit them with content that connects. Video is king across all social platforms, especially in the hospitality industry. A quick tour of your latest property, a behind-the-scenes look at a day in the life of your staff, or guest testimonials, video content drives engagement like nothing else.
But don’t just focus on the visuals – storytelling is your secret weapon. Share your brand’s story, highlight your values and showcase real guest experiences. This approach not only builds trust but also creates a deeper emotional connection with your potential guests, making them more likely to book with you.
Believe it or not, there is no one ‘standard template’ when it comes to social media advertising. It is important to segment your audience into distinct personas and tailor your ads to speak directly to them. Studies have shown that personalised content has been shown to influence purchasing decisions significantly, so it’s worth the extra effort to craft messages that resonate on a personal level.
For example, if you’re after adventure seekers, showcase local experiences like hiking trails or surf lessons. The more relevant your ad, the more likely it is to drive the required response from your audience.
Last but definitely not least, keep a close eye on your campaigns. Use the analytics tools to track what’s working and what’s not. This data is going to be the fuel behind your social success. Use it to tweak your strategies, optimise your ads and ensure you’re getting the best out of your paid campaigns.
Keeping up with the latest trends and changes in the hospitality industry can be challenging, and brands that do not use their communication channels effectively can stand out. To fully leverage your social media presence, reach out to our team.
Guest Experience is a specialist brand of Cannect Digital, which is a results-oriented digital marketing agency. We provide creative & authentic value to our clients by offering innovative digital marketing solutions, delivered by a committed and trustworthy team.
