Paid advertising campaigns in this sector require more than just beautiful images – they need to tell a story, evoke emotions and ultimately drive action. We have collated the leading strategies on how to craft content that not only captures attention but also converts casual viewers into enthusiastic travelers.
When it comes to tourism, visuals are everything. High-quality images and videos can transport potential guests directly to your destination, allowing them to imagine themselves lounging by the pool, exploring local markets or dining at a scenic spot. Brands like Eden Roc Cap Cana leverage a combination of stunning visuals and dynamic video content to highlight guest experiences and seasonal events, creating a compelling narrative that draws viewers in.
Successful travel ads often tap into the emotional desires of their audience. For instance, during the pandemic, Agoda crafted a campaign that focused on the joys of local travel, subtly encouraging people to explore their own countries while acknowledging the global situation. This approach not only resonated on an emotional level but also avoided the hard sell, making the brand more relatable and trustworthy.
Tourism is inherently global, but that doesn’t mean your marketing should be one-size-fits-all. Localising your content by region or language makes it more relevant and engaging. Highlighting local attractions or partnering with regional influencers can give your campaigns an authentic feel that resonates more deeply with targeted audiences.
With a significant portion of travel inspiration now coming from mobile devices, optimising your content for mobile viewing is essential. Brands like Kayak and Airbnb have successfully used short-form videos on platforms like Instagram and TikTok to engage their audiences, proving that mobile-friendly content is not just a nice-to-have, but a must-have.
Finally, don’t be afraid of shaking things up – stay on top of the latest trends, such as TikTok challenges, to spruce things up with how you engage with your audience. By adapting to these trends, your content can reach wider audiences and generate higher engagement.
Guest Experience is a specialist brand of Cannect Digital, which is a results-oriented digital marketing agency. We provide creative & authentic value to our clients by offering innovative digital marketing solutions, delivered by a committed and trustworthy team.
