You know the old adage, fail to plan, plan to fail.  Well, there’s truth in that.  Yet planning shouldn’t, in fact mustn’t be complex.  Too many businesses create elaborate plans and don’t stick to them.  Our Marketing Action Plan (M.A.P.) is simple and elegant.  It’s there to map out your marketing actions for the next 6 to 12 months, clearly defining what needs to be done, by who and by when…and what is the expected outcome.  We utilise our powerful scenario mapping software to input marketing actions, advertising budgets and forecast sales to determine what your Return On Marketing Investment (ROMI) will be.  Your success solutions, mapped out.

In hospitality more so than any other industry, reputation matters.  In fact it is one of the most important factors to determining your success.  Poor reputation equals a poor revenue flow through.  Don’t know what the market thinks of your business, you’re really flying blind.  Never mind the often underutilised benefit of reputation management being the feedback your guests give, possibly highlighting areas within your business that need improving.

In the hospitality space there are a plethora of reputation management tools from Trip Advisor to Google Reviews to the inbuilt ratings that are often the major influencer in decision making when prospective guests are looking at booking via the Online Travel Agents (OTA’s) such as booking.com.  Studies have shown that an improvement of 0.1 /5 in your market reputation score improves profitability by a corresponding 1%.  Now that’s huge.

Whether you’re looking for a new logo and brand concept, or perhaps it is time for a full brand facelift, we will commit our creativity and design expertise to create a brand look and feel that your guests will love. Having an authentic, clear, memorable brand is paramount to your success.  Then the clear and consistent application of your brand, online and offline, is a critical success factor.  No stretched or pixilated logos please. 

Our team will gladly create your bespoke Brand Guideline which then becomes your gold standard for all brand applications.  It talks about the voice or essence of your brand, the use of logo, your must use fonts as well as brand in use including offline marketing tools such as  vehicle branding, signage, street pole ads and business cards.  Chat to us about what the “Rule of 7” means for your brand and let’s get your brand to stand out in a busy marketplace.

So what do we mean by Google Marketing.  Yes, sure, it is Google Ads but there are different Google Ad types, including the industry specific Google Hotel Ads (enabling direct bookings straight from Google, which is so powerful.) However, Google Marketing is so much more.  We need to incorporate Google My Business into your marketing mix as this is where and how guests who are looking for you will find you.  It’s also a pretty cool “mini” social media channel where visitors can see what you’re all about (think special offers, photos, videos) before they even get to your amazing website. 

Remember that our driving focus for you is to get more direct bookings through Google (saving you those big OTA fees AND enabling you to upsell your other offerings via your website.)  As a proud Google Partner we have the team and the expertise to maximise your online presence on Google and that is so exciting as a revenue driver

Social media can be a tough nut to crack because it really is such a crowded market place these days, but it still works…exceptionally well.  Again your primary social channels like Facebook and Instagram enable prospective guests to see your post and book directly from your ads (saving those OTA fees again.) 

Social media, not just from a creative perspective but in terms of being a lead generating machine, takes a specialist team to make it work.  It is the process of creating and customising content to the context of each social media channel.  This is done to drive user engagement and sharing. Whether it’s LinkedIn lead generation, Twitter posts, Facebook campaigns or Instagram posts we will ensure you connect with your guests.  And they book with you. 

Email marketing is often perceived as  “old school” in a world of innovation, yet they still enjoy the highest engagement rates out of any of the digital tools.  An excellent open rate (how many people open your awesome emails) is around 20 to 25%.  Compare this with social media where engagement is less than 1%. 

It does require a quality database (which should be increasing all the time from people visiting your website and subscribing!!) and we need to make sure it is a compliant database.  No more spamming…it’s illegal and, well, just bad business.  Compliment your email marketing strategy with an SMS campaign (driving guests to your websites for special offers and updates.) And then there is WhatsApp.  The world’s largest communication app is opening up more and more for business.  Every website should have a WhatsApp integration and there is so much you can do to build your WhatsApp database as a powerful marketing tool…with open rates in excess of 80%. 

Your website needs to take centre stage when planning your digital marketing.  It is the place where visitors can find out more about you, what you offer, interact with you (yup, WhatsApp) and book.  While the OTA’s still play a key role in hospitality marketing, not enough emphasis is placed on direct bookings. 

The benefits of direct bookings is that you save those hefty OTA fees as well as provide your guests to take advantage of your other offerings.  Those businesses that are maximising their direct bookings often see additional revenue opportunities sometimes at high as 50%.  Think of the other services you offer whether it is spa treatments, airport pickups, additional meals or that something special (wow, you sell helicopter flips…how cool.)  Best of all you you’re your guests in your market space rather than fighting for your slice of the busy OTA marketplace. So let us help you turn your website into a magnificent guest lead generating mechanism. 

Creating memorable moments that will leave your guests with a positive feeling and keep them coming back is fundamental to your success. Our highly skilled trainers will help take your guest experience to the next level. Whether it is training for your leadership team or amplifying your guest service experience delivered by your team.

In hospitality the guest experience is everything and your people deliver this, or don’t, which determines whether you will success, or won’t.  However, every great business is driven by an inspired and inspiring leader.  Let’s take you on a leadership journey that will see your team willing follow you into the battlefield of business.

Integrating a robust yet simple property management system (PMS) from your website, into your business is vital especially if we want you to get more direct bookings.

It goes even further if you really want an efficient and effective business and that is the integration of your PMS with your Point of Sale (POS) and your accounting system.  This automation ecosystem enables smooth and effective interaction with your guests and critical measurability and financial management for you.  Then you can get really clever and integrate cool apps like spa or conference bookings, dinner reservations and many more. Let’s automate your marketing, stock management, ordering, accounting and booking systems so you can do what is truly important…make your guests feel special.