Your relationship with your guests is a personal one. They are wanting the very best from your hotel, lodge, B&B or restaurant. They are wanting a memorable experience. One they can share with friends, family and work colleagues. Once a guest has started engaging with your brand, the first step being an enquiry, then the relationship has commenced.
So ask yourself, how well is your digital marketing and automating nurturing these relationships for you? Do you have a marketing process in place that engages with your guests in a meaningful and relevant way? Is your communication and engagement with your guests consistent so that you are in front of mind? Do you have a well-segmented database that engages your guests in a relevant way, consistently and in a manner that is exciting and inspiring? The guest experience continues way beyond check out. Remember, we are wanting to increase the share of wallet.
With the help of marketing automation, we are passionate about nurturing your guest relationships. Whether they are looking for their next conference, or somewhere to eat, perhaps a wedding venue or to return as an accommodation guest, we want your venue to be front of mind. Relationships with your guests play a huge role in your revenue growth and so it is essential to put the various marketing tools into action ensuring and encouraging repeat business.