Did your guests have a memorable experience with you that they couldn’t wait to tell everyone about? Do the stories of their stay live on and do they bring your brand into their conversations with friends, family and colleagues.
This is the real X Factor – EXPERIENCE. We can help you craft a digital ecosystem from E2E enabling, enhancing, encouraging their experience, from finding you on Google, to becoming a repeat guest, and, better yet, a raving fan. Physical places don’t trigger an emotion, experiences do. Enter the X FACTOR.
Welcome is such a powerful word, especially in hospitality. So what’s behind the word “welcome” and why is it so important? It is about making guests feel special from the first moment they engage with your brand to long after they have left.
This insatiable feeling of being genuinely welcomed continues throughout the guest’s experience with your hotel, lodge, BandB, or restaurant. Was there at least one memorable encounter during their time with you that made such an impact to them, that they share it with friends, family and colleagues? Do you have a culture of welcoming guests at every stage, or as we say, from E2E, which is from Enquiry to Exit – and beyond?
You know the old adage, fail to plan, plan to fail. Well, there’s truth in that. Yet planning shouldn’t, in fact, mustn’t be complex.
Your website is central to your direct booking success. While OTA’s (Online Travel Agents) are important, their commission rates are high, and they don’t enable upsells.
This is where the Search Scientists get involved and ramp you up the rankings on Google. It revolved around what is termed, your domain authority and it works.
Paid Ads are a must to drive more direct traffic to your website and the hospitality industry is really advanced in the Google Space, so maximise this for your business.
In hospitality, more so than any other industry, reputation matters. In fact it is one of the most important factors in determining your hospitality success.
Social media can be a tough nut to crack because it really is such a crowded marketplace but it works. Get your brand, your business in front of your guest.
Email marketing is often perceived as “old school”, yet still enjoys one of the highest engagement rates. Now enter the powerhouse of the new WhatsApp API.
Engaging with your community with inspiring, relevant news, and sharing product or service innovations keeps you top of mind, and positively impacts your SEO.
LinkedIn is renowned for its hyper targeting of corporate hospitality guests. This under utilised powerhouse B2B social channel is a critical marketing tool for growth.
Guest Experience is a specialist brand of Cannect Digital, which is a results-oriented digital marketing agency. We provide creative & authentic value to our clients by offering innovative digital marketing solutions, delivered by a committed and trustworthy team.
