Planning is the cornerstone of your marketing success and we’re here to help you drive sustainable growth. Focusing on your online and off line marketing, we road map 3 months ahead and get tactical and practical with performance driven planning.
Lets’ MAP out your success. Our Marketing Action Plan (MAP) will be the blueprint for your success, and we’re not just talking digital marketing. It is important to understand and define your vision and values, your brand essence and then MAP out the marketing actions that will determine, and drive, your success.
Once the plan is in place, we roll up our sleeves and get down to building your powerful marketing eco system to connect with your ideal guest and get them booking. Be it business or leisure your digital ecosystem will be built for success.
Once your MAP is in place, we roll our sleeves up and get down to building a powerful marketing system for you to connect with your ideal guest. It starts with building your awesome new website (or updating your existing one if we can) and then, using our advanced Marketing Scenario software, we build a digital ecosystem that will amplify your guest relationships, enhance your market reputation and drive up your revenue.
Your plan is complete, your digital ecosystem is built, now let’s grow your business. Powered by our Performance Marketing Experts, we use our success tools to reach your target audience and get them clicking, booking and experiencing your brand.
Now your MAP is in place, and your digital ecosystem has been created, it's time to grow your business with our powerful it’s at this stage we really put our Google Partner status into action. And there is so much we can do here to drive leads to your website that we want to convert into paying guests. This is supported by the array of digital tools that we use in combination with our Google Marketing. Creative, consistent marketing drives your growth...and we’re in it for the long haul as your dedicated marketing partner.
You know the old adage, fail to plan, plan to fail. Well, there’s truth in that. Yet planning shouldn’t, in fact, mustn’t be complex.
Our Marketing Action Plan is a blueprint for your digital marketing success. We detail what your marketing success will look like, providing clarity on how we will bring scalable growth to your business. The plan is practical, tactical and detailed, simply focusing on the next 3 months with your core business goals and the driving force. The plan focusing on clearly defining your target audience, mapping out how we will reach them with measurable KPI’s and a clear campaign calendar to enable and accelerate this. Measurablity means your marketing budget becomes an investment with targeted returns, and not an expense.
Your website is central to your direct booking success. While OTA’s (Online Travel Agents) are important, their commission rates are high, and they don’t enable upsells.
So it is not an “either/or” scenario. Both are important. The fact is, most hospitality business owners disproportionately lean on the OTA’s to drive more bookings. But that puts you in a crowded marketplace. Yes, relevant, and it does get your business in front of the right prospective guests but competing with thousands of other businesses to get the booking. Direct bookings should account for 50% of your sales, and even more of your profits. Having a world-class website that provides your prospective guest with the first taste of your X Factor is a must. Once they’re on your website they will explore, decide, and if presented, purchase your additional offerings, be that airport transfers, exclusive dinners or other deals.
This is where the Search Scientists get involved and ramp you up the rankings on Google. It revolved around what is termed, your domain authority and it works.
SEO or Search Engine Optimisation is not simple, but if done right, yields massive results. Whilst paid Google Ads get you to the top of page one based on your Ad budget, it is the art and science that will, over time and with consistency, get you onto page one, organically. Most businesses don’t have an effective and sustainable SEO strategy so let’s make it work to your advantage. The integrity and speed of your website, the user experience (there’s the X Factor again) and the functionality your site offers means there is more traffic to your website, and this is enhanced and accelerated by SEO. Your SEO strategy world hand-in-glove with your paid (Google Ads) strategy for maximum search engine success.
Paid Ads are a must to drive more direct traffic to your website and the hospitality industry is really advanced in the Google Space, so maximise this for your business.
Google Hotel Ads is a specialised advertising platform by Google that allows hotels, resorts, and other accommodation providers to promote their rooms directly on Google Search, Google Maps, Google Assistant, and Google’s Hotel Search. As Google Partners, we leverage our expertise and Google Partner status to ensure you get the most of your Google presence by crafting engaging and targeted ads to help get you in front of your desired guests, and get them to your website. The power of Google Ads means that you get to target the right audience, based on what they are searching for at a time that suits them, and with a budget that must be measured in terms of the direct return it gives you on your Ad spend.
In hospitality, more so than any other industry, reputation matters. In fact it is one of the most important factors in determining your hospitality success.
As Google Marketing Experts, we leverage the power of your Google Business Profile to inspire reviews of your establishment. Our reputation management strategies consider your brand and strategic communication touchpoints, leveraging your social and Google presence to enhance your brand reputation. There is a proven direct correlation between the quality and quantity of your Google Reviews, and the upswing in your bookings. And this is just one review platform for you to enhance, which in turn, will see more guests booking. Reviews are the single biggest factor, after word of mouth, in increasing your bookings, be it business or leisure.
Social media can be a tough nut to crack because it really is such a crowded marketplace but it works. Get your brand, your business in front of your guest.
We offer more than just creative posts on social media. Our social media campaigns are performance-driven, meaning they are used to drive the success and growth of your business, all with a touch of creative flair because who doesn't want to stand out? The impact and measurabilty of social media is of vital importance so we clearly understand who we are reaching and how they are engaging. Building relevant, engaging social communities for hospitality brands is a must. Now imagine, specifically with Facebook and Instagram, the integration of WhatsApp resulting in an even further amplified guest experience, enabling efficient bookings and driving your revenue north.
Email marketing is often perceived as “old school”, yet still enjoys one of the highest engagement rates. Now enter the powerhouse of the new WhatsApp API.
Keeping in touch with your guests is crucial to inspire repeat bookings. Why not do so with a focused email marketing campaign, where engagement rates remain high. We craft targeted email campaigns that enhance your guest experiences and ensure they remain engaged in your community. We also offer innovative guest WhatsApp marketing solutions that provide a simple and effective way for guests to engage with your brand. Utilising the latest Whatsapp API, we connect you directly with your guests, adding a personalised approach to your guest experience accelerating bookings and reservations in one of our most trusted places online, WhatsApp.
Engaging with your community with inspiring, relevant news, and sharing product or service innovations keeps you top of mind, and positively impacts your SEO.
Blog articles not only assist with community engagement but also enhance SEO and therefore your ranking on Google. It is such an important part of your Google Marketing strategy and the bonus is that you can align your email marketing beautifully with your blog strategy. We will help you craft engaging articles and blogs keeping your community engaged and informed while strategically positioning you to become a respected voice within the hospitality industry. Then consider video content, often referred to as vlogs, to really take your guest experience to the next level whilst having a further positive impact on your Google ranking.
LinkedIn is renowned for its hyper targeting of corporate hospitality guests. This under utilised powerhouse B2B social channel is a critical marketing tool for growth.
Our LinkedIn solution harnesses LinkedIn's hyper targeting power to connect you with potential corporate guests. We connect you directly with your ideal corporate guest, providing a healthy pipeline of corporate guests who want to be a part of your guest experience. Couple this with a highly effective LinkedIn advertising campaign and your business audience will connect far more effectively with your brand and your business, enabling far more one-to-one connections with corporate and business decision makers looking for conference or events venues and accommodation for their staff. The beauty is that LinkedIn is currently seriously underutilised by the hospitality industry.
Guest Experience is a specialist brand of Cannect Digital, which is a results-oriented digital marketing agency. We provide creative & authentic value to our clients by offering innovative digital marketing solutions, delivered by a committed and trustworthy team.
