Tourism SEO: Winning Keyword Strategies for 2024
Tourism SEO: Winning Keyword Strategies for 2024 Driving traffic to your website can really help expand your reach in this digital age, having the right keyword strategies in place is crucial. We have compiled the top tactics and real-world examples that are helping tourism businesses thrive in 2024. 1. Focus on High-Volume, Relevant Keywords: Using […]
Unlocking Organic Traffic: Proven SEO Strategies for Hospitality Websites in 2024
Unlocking Organic Traffic: Proven SEO Strategies for Hospitality Websites in 2024 With guests increasingly relying on search engines to plan their getaways, optimising your website for organic traffic is crucial for staying ahead of the competition. Whether you run a boutique hotel or a global chain, having an SEO strategy effectively can transform your online […]
Techniques for creating engaging content for paid advertising campaigns in the tourism sector
Techniques for creating engaging content for paid advertising campaigns in the tourism sector Paid advertising campaigns in this sector require more than just beautiful images – they need to tell a story, evoke emotions and ultimately drive action. We have collated the leading strategies on how to craft content that not only captures attention but […]
How hospitality brands can use paid social media advertising to target and attract their ideal customer demographic
How hospitality brands can use paid social media advertising to target and attract their ideal customer demographic Reaching your target audience is challenging in this fast paced digital world. The abundance of choice and competitive ad budgets can be a nightmare. But not if you are part of the Guest Experience community! We are about […]
Best Practices for Tourism Marketing 2024
Best Practices for Tourism Marketing 2024 Tourism Marketing Post-COVID: Adapting to the New Normal The tourism industry has faced unprecedented challenges due to the COVID-19 pandemic. According to research, the hospitality industry is showing a resurgence, with a 106% increase in revenue following the removal of COVID-19 restrictions. Tourism marketers must adapt their strategies to the new […]
Chatbots are Revolutionising Bookings!
Chatbots are Revolutionising Bookings! The South African Hospitality industry is going through its resurgence – our ports are booming and people are travelling again (thank the stars!). There is a little secret tactic that has seen accelerated direct bookings and increased customer satisfaction. Now, the cat is out of the bag, and if you guessed chatbots, […]
How to Leverage Reviews to Grow Your Tourism Business
How to Leverage Reviews to Grow Your Tourism Business In the tourism and hospitality industry, online reviews have become a critical factor influencing consumer decision-making. Studies show that 90% of travellers consider the “vibe” of a hotel, as reflected in online reviews, to be an essential factor when choosing accommodation. Reviews on platforms such as […]
Marketing Strategies for Millennial Tourism in 2024
Marketing Strategies for Millennial Tourism in 2024 Understanding Millennial Travelers: Research shows that millennials, those born between 1981 and 1996, now make up a significant portion of the travel market, bringing their digital savviness and unique preferences to the forefront. This generation, often referred to as digital natives, values experiences over material possessions and seeks […]
Chatbots are Revolutionising Bookings!
Chatbots are Revolutionising Bookings! The South African Hospitality industry is going through its resurgence – our ports are booming and people are travelling again (thank the stars!). There is a little secret tactic that has seen accelerated direct bookings and increased customer satisfaction. Now, the cat is out of the bag, and if you guessed chatbots, […]
Tourism Marketing Post-COVID: Adapting to the New Normal – Best Practices for Tourism Marketing as the Industry Recovers from COVID-19
Tourism Marketing Post-COVID: Adapting to the New Normal – Best Practices for Tourism Marketing as the Industry Recovers from COVID-19 Tourism Marketing Post-COVID: Adapting to the New Normal The tourism industry has faced unprecedented challenges due to the COVID-19 pandemic. According to research, the hospitality industry is showing a resurgence, with a 106% increase in revenue following […]
