Best Practices for Tourism Marketing 2024
Best Practices for Tourism Marketing 2024 Tourism Marketing Post-COVID: Adapting to the New Normal The tourism industry has faced unprecedented challenges due to the COVID-19 pandemic. According to research, the hospitality industry is showing a resurgence, with a 106% increase in revenue following the removal of COVID-19 restrictions. Tourism marketers must adapt their strategies to the new […]
Chatbots are Revolutionising Bookings!
Chatbots are Revolutionising Bookings! The South African Hospitality industry is going through its resurgence – our ports are booming and people are travelling again (thank the stars!). There is a little secret tactic that has seen accelerated direct bookings and increased customer satisfaction. Now, the cat is out of the bag, and if you guessed chatbots, […]
How to Leverage Reviews to Grow Your Tourism Business
How to Leverage Reviews to Grow Your Tourism Business In the tourism and hospitality industry, online reviews have become a critical factor influencing consumer decision-making. Studies show that 90% of travellers consider the “vibe” of a hotel, as reflected in online reviews, to be an essential factor when choosing accommodation. Reviews on platforms such as […]
Marketing Strategies for Millennial Tourism in 2024
Marketing Strategies for Millennial Tourism in 2024 Understanding Millennial Travelers: Research shows that millennials, those born between 1981 and 1996, now make up a significant portion of the travel market, bringing their digital savviness and unique preferences to the forefront. This generation, often referred to as digital natives, values experiences over material possessions and seeks […]
Chatbots are Revolutionising Bookings!
Chatbots are Revolutionising Bookings! The South African Hospitality industry is going through its resurgence – our ports are booming and people are travelling again (thank the stars!). There is a little secret tactic that has seen accelerated direct bookings and increased customer satisfaction. Now, the cat is out of the bag, and if you guessed chatbots, […]
Tourism Marketing Post-COVID: Adapting to the New Normal – Best Practices for Tourism Marketing as the Industry Recovers from COVID-19
Tourism Marketing Post-COVID: Adapting to the New Normal – Best Practices for Tourism Marketing as the Industry Recovers from COVID-19 Tourism Marketing Post-COVID: Adapting to the New Normal The tourism industry has faced unprecedented challenges due to the COVID-19 pandemic. According to research, the hospitality industry is showing a resurgence, with a 106% increase in revenue following […]
Harnessing the Power of Instagram for Tourism Marketing
Harnessing the Power of Instagram for Tourism Marketing Instagram, with its visually driven platform and massive user base, is a goldmine for tourism marketing. It’s an ideal platform to showcase the beauty and uniqueness of travel destinations. Here are some tips to help businesses attract travellers using Instagram, blending simplicity and depth for both novices […]
Transforming Digital Experiences into Guest Experiences
Transforming Digital Experiences into Guest Experiences The hospitality industry is a very competitive space, and over time, it has only become more and more competitive. In the digital era, a strategic online presence is absolutely necessary to attract potential guests and customers. It can be difficult to transform digital experiences into guest experiences due to the aforementioned […]
Hyper target – That’s how to increase revenue for your small hospitality business
Hyper target – That’s how to increase revenue for your small hospitality business The hospitality industry is an ever-evolving landscape, teeming with unique challenges, it is known for its fierce competition and fast-changing trends, making it essential to be proactive in implementing strategies that will boost your bottom line. For small business owners, staying afloat […]
Everything you need to know about the guest journey, & how to enhance your guests’ experience
Everything you need to know about the guest journey, & how to enhance your guests’ experience One of your primary goals should be to enhance your guest experience – focusing on every step of the guest journey from the moment you cross their lips to the moment they check out and leave a review! By […]
