Are You Marketing for a One-Night Stand or a Long-Term Relationship?
Are You Marketing for a One-Night Stand or a Long-Term Relationship? Too many hospitality businesses are stuck in a cycle of chasing bookings like a quick fling, flashy ads, heavy discounts, and a desperate bid to fill rooms (what we like to call Tinder Tactics). But what happens after the guest checks out? Do they […]
Designing for the Future: The Mobile-First Revolution in Hospitality
Designing for the Future: The Mobile-First Revolution in Hospitality Picture this: a guest is on their smartphone, looking for a cozy spot to stay during their next vacation. Your website pops up but it’s slow, hard to navigate, and impossible to book through. Guess what? They’re already checking out your competitor. In 2025, mobile-first design […]
Cybersecurity in Hospitality: Keeping the Digital Doors Locked in 2025
Cybersecurity in Hospitality: Keeping the Digital Doors Locked in 2025 Imagine this: a guest books a luxury suite, but instead of getting a warm welcome, their credit card details end up on the dark web. It’s not exactly a five-star experience, right? In 2025, the hospitality industry will be more connected—and vulnerable—than ever, making cybersecurity […]
Leveraging Online Reviews to Boost Holiday Bookings: Strategies for South African Hospitality Businesses
Leveraging Online Reviews to Boost Holiday Bookings: Strategies for South African Hospitality Businesses The festive season brings hospitality businesses a golden opportunity to enhance trust and increase bookings by effectively utilising online reputation. In today’s digital age, potential guests heavily rely on reviews to make informed decisions. Here’s how you can harness this to your […]
Boost Your Hospitality Sales This Festive Season
Boost Your Hospitality Sales This Festive Season The festive season is approaching, bringing a prime opportunity for hospitality businesses to maximise sales and bookings. With travellers eager to make the most of their holidays, implementing effective digital strategies can set your guest experience apart. Here’s how you can tap into this potential and make this […]
Maximising Hotel Occupancy During This Festive Season
Maximising Hotel Occupancy During This Festive Season Black Friday isn’t like the good ol days when we queued to score deals on electronics—it’s now an opportunity for hospitality businesses to attract more guests and boost occupancy. With Black November and the festive season on the horison, hotels, lodges, and guesthouses can create strategic marketing campaigns […]
Storytelling is Captivating Travelers One Tale at a Time
Storytelling is Captivating Travelers One Tale at a Time Storytelling isn’t just for bedtime. In the hospitality and tourism industry, it’s the secret sauce that turns curious browsers into enthusiastic travellers. In an age where destinations compete fiercely for attention, storytelling has evolved into a dynamic marketing tool. It’s about crafting narratives that make people […]
Tourism SEO: Winning Keyword Strategies for 2024
Tourism SEO: Winning Keyword Strategies for 2024 Driving traffic to your website can really help expand your reach in this digital age, having the right keyword strategies in place is crucial. We have compiled the top tactics and real-world examples that are helping tourism businesses thrive in 2024. 1. Focus on High-Volume, Relevant Keywords: Using […]
Unlocking Organic Traffic: Proven SEO Strategies for Hospitality Websites in 2024
Unlocking Organic Traffic: Proven SEO Strategies for Hospitality Websites in 2024 With guests increasingly relying on search engines to plan their getaways, optimising your website for organic traffic is crucial for staying ahead of the competition. Whether you run a boutique hotel or a global chain, having an SEO strategy effectively can transform your online […]
Techniques for creating engaging content for paid advertising campaigns in the tourism sector
Techniques for creating engaging content for paid advertising campaigns in the tourism sector Paid advertising campaigns in this sector require more than just beautiful images – they need to tell a story, evoke emotions and ultimately drive action. We have collated the leading strategies on how to craft content that not only captures attention but […]
